The Referral Marketing Machine

Referral-based marketing is the #1 easiest and fastest way to build your business, for very little to no cost.

Check out a few stats:
• 65% of new business comes from referrals – New York Times
• People are 4 times more likely to buy when referred by a friend – Nielsen
• The LifeTime Value of a new referral customer is 16% higher – Wharton School of Business

If you aren’t getting referrals both from your own customers AND from influencers, then you need help. It isn’t as simple as asking people if they know anyone.

You need to have a good system set up, with planning, implementation and follow-up.

What you will receive:

• Course Book
• Workbook (worksheets that you complete as part of the course’s learning activities)
• Referral Letter Templates (two sample referral letters to customize and use – 1 for asking for referrals from colleagues and influencers, and one for asking customers for referrals)
• Infographics (10 Tips for Getting Business Referrals and The 7 Steps to Referral Marketing Success)

Coursebook Chapters:

– Introduction
– Overview: 7 Steps to Referral Marketing Success
– Define Your Ideal Prospect
– Identify Potential Referral Sources
– Develop Your Motivating Offer
– Craft Your Referral Request
– Outline Recommendation Message
– Design a Follow-up Strategy for Converting Referrals
– Design a Follow-up Strategy for Referral Sources
– When to Ask for Referrals
– Next Steps: Complete Your Referral Marketing Plan

Purchase Options:

Electronic Delivery

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