How To Use The Power Of Storytelling In Marketing

In a world flooded with information, stories are one of the most effective ways of marketing your business.

They’re more memorable than any other form of content, and they give people a personal connection to your brand. Ultimately, stories have more influence over people’s buying decisions than anything else you can do to promote your business.

However, many businesses view storytelling as either too much work or too difficult.

How to Use the Power of Storytelling in Marketing is a step-by-step guide to creating stories that will dramatically increase the effectiveness of any marketing efforts.

What you will receive:

• Course Book
• Workbook (worksheets that you complete as part of the course’s learning activities)
• Infographic – 10 Storytelling Mistakes to Avoid
• Infographic – 10 Best Practices in Storytelling
• Great Storytelling Examples – links to examples of stories businesses have used effectively in their marketing

Coursebook Chapters:

– Introduction – Why Your Marketing Needs Stories
– The Best Stories to Tell Your Market
– 7 Timeless Storytelling Formats You Can Use
– Which Story is Most Effective for Your Market?
– How to Create a Story that Engages Your Customers
– Which Media Should You Use to Create Your Story?
– Where to Distribute Your Story
– Conclusion – Create Your Action Plan

Purchase Options:

Electronic Delivery

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