How To Use The Power Of Psychographics To Understand Your Market

Understanding your customers on an emotional level is one of the keys to building the types of lasting relationships that ensure your business success. Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick.

When you understand how and when your prospects make buying decisions, you’re halfway towards converting them to customers.

How to Use Psychographics To Understand Your Market gives you all the information and tools you need to incorporate this incredibly effective strategy into all aspects of your business’ marketing.

Materials you will receive:

• Psychographics – Course Book
• Course Workbook (Worksheets for completing the learning activities)
• Summary (A complete breakdown of the key points covered)
• Tools and Resources – (A list of tools to help you create and work with your Psychographic profiles)
• Research Sources – (A list of article sources used for research on Psychographics)

Course Modules

– Introduction
– 3 Graphic Segments That Make Up Your Target Audience
– Why Demographic and Geographic Data Isn’t Enough
– The Key Elements of Psychographic Profiling
– The 10 Components of Psychographics
– How to Gather Psychographic Data from Your Audience
– How to Use Psychographic Data in Your Marketing
– Tracking Your Results
– Conclusion: Putting It All Together

Purchase Options:

Electronic Delivery

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