Why Should I Buy From You?

The “Must Have” book to find your businesses’ unique selling proposition and how to use it for maximum profit and to crush your competition!

Includes 9-step action plan with worksheets to quickly uncover you unique selling proposition.

Book chapters:

– How to Stand Out from the Crowd
– The Proof
– The USP Phenomenon
– The Classics
– The Rules
– Positioning Tactics
– Guarantees: Tricks and Tips
– The Price Factor
– What to do with Your USP?
– Establishing Credibility
– What’s in a Name?
– Analysis of USP’s for Service Professionals
– Conclusion 

9-step Action Plan & Worksheets:

Section I – Focus: Your Product or Service
Exercise 1 – Sizing up Your Competition
Exercise 2 – Size up Your Product or Service
Exercise 3 – Unique Benefits of Your Product or Service

Section II – Focus: Your Customers
Exercise 4 – Survey
Exercise 5 – Demographics
Exercise 6 – Profile
Exercise 7 – What’s Most Important to Them?

Section III – Putting it Together
Exercise 8 – A Diamond in the Rough
Exercise 9 – Fine Tuning

Purchase Options:
133 pages, originally published 2009 as print book, now available as electronic download

Electronic Delivery

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